If you are paying ‘social media specialist’, ‘SEO gurus’ and ‘content marketers’ and you see NO return on your investment, then you need to start questioning, WHY? One of the most obvious but not so easy to change is that not all the strategies are NOT aligned. Digital marketing consultants need to start working
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If you don’t have the right target audiences mapped out in your digital marketing strategy then you should STOP right now! You are wasting your marketing budget! Spend a few hours and create a mindmap of who your customers are, then go back and recreate the audiences using Facebook business manager, Instagram, or the LinkedIn
There is nothing ‘over night’ about building an organic ranking on Google, that is what paid Adwords are for! Building a great organic ranking takes time but it is well worth the investment as it will help build your brand and business identity over time. If done correctly, you will spend less and less on