There is nothing ‘over night’ about building an organic ranking on Google, that is what paid Adwords are for! Building a great organic ranking takes time but it is well worth the investment as it will help build your brand and business identity over time. If done correctly, you will spend less and less on your Adwords and have more budget to create amazing content.
Here are a few tips to get you started:
- Mobile friendly, responsive website. Invest in your website, it is the face of your business, keep the metatags relevant and the content well constructed.
- Original content. Create original content and post regular news or blog articles containing your keywords and phrases.
- Linking and back-linking. Link your content to reputable sources and link back to pages within your own website as often as possible.
- User journey. The user journey is very important, make sure people are not bouncing quickly off your site, track their behaviour and build an easy-to-navigate interesting journey for your target audience.
These are just a few ways to get started. Contact us to find out more about how we can help you build a good content marketing strategy for your business.